Miami's South Beach was swamped with celebrities during Super Bowl week. Whether they were hanging out on South Beach, mingling together at intimate parties or participating in some of the more high-profile celebrity events, they often times outshined the football players during the sport's biggest showcase.

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(MORE THAN) FASHIONABLY LATE: The Black Eyed Peas were more than tardy for the party.

The Grammy-winning band was the main attraction for Playboy's Super Bowl bash, which started around 9 p.m. But many guests had already headed out the door by the time the Peas rolled into the event around 2 a.m.

They may have had a better excuse than most for being late: The quartet had performed earlier Saturday night at American Airlines arena for the second date of their "The E.N.D." tour.

Nearby, another men's magazine — Maxim — was also holding court with stars like LL Cool J.
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WEEK OF CELEBRATION: Rihanna had more to celebrate during Super Bowl week than most. The singer was still excited over her two Grammy wins a week ago.

"You never come down from that," said Rihanna, who won with Jay-Z and Kanye West for "Run This Town."
"When you remember it, you're like, 'Wow, I won a Grammy.'"

Rihanna will switch from the music world to the literary world soon. She's finishing a coffee table book that will be out this year.
"It's like a look into my life, behind the scenes, what you don't really get to see, but also fashion shots," she said.